Critical collections: why museum collections matterVideo | Updated 4 years ago Alec Coles, Chief Executive Officer, WA Museum In the digital age, it has been claimed, collections are no longer important: after all, surely we can find what we are looking for on the Web? Alec Coles could not disagree more! In a world where authenticity is at a premium, he believes that collections are a museum’s unique product and museums and their collections have never been more relevant. Chevron is a presenting partner of In the Wild West lecture series. View the discussion thread.