BEER LABELS 'SWAN/ DRAUGHT'
H2013.973.1-9
[1-3] Three small oval (with rectangular tabs on either side) red and black paper ‘SWAN DRAUGHT’ labels. Entire label has red background. Central oval design has black and gold border at the top is the black swan logo with ‘ESTD’ ‘1857’ on either side. Below that ‘SWAN/ DRAUGHT/ BREWED FRESH/ IN WESTERN AUSTRALIA/ NO PRESERVATIVES/ 375ML’. The WA in ‘SWAN’ appears as slightly larger than the other letters. At the bottom there is a small line drawing on the old brewery site. The tab to the left of the oval has a barcode and ‘RECYCLE’ symbol above ‘FOR CONSUMER INFORMATION 1800 627 234, BEST BEFORE – SEE BOTTLE’ written vertically. The tab on the right has ‘4.5% ALC/VOL/ 1.3/ STANDARD DRINKS/ 10C REFUND AT COLLECTION DEPOTS WHEN SOLD/ IN S.A. BREWED BY OR UNDER LICENCE FOR THE/ SWAN BREWERY COMPANY PTY LIMITED 25 BAILE/ ROAD CANNING VALE WA 6155 AUSTRALIA./ BEER BREWED & BOTTLED IN AUSTRALIA’.
[4-6] Three small oval (with rectangular tabs on either side) red and black paper ‘SWAN/ DRAUGHT’ labels. Same shape as above with similar design. Central oval has black and gold border with black swan logo and large line drawing of old brewery site. ‘BREWED FRESH IN WESTERN AUSTRALIA/ ESTD. 1857/ SWAN DRAUGHT/ TRADITIONALLY BRWED AT 4.6% FOR FULL FLAVOUR/ 375ML’. on the tab to the left is ‘RECYCLE’ logo, barcode and ‘DRINKSAFE’ logo above ‘FOR CONSUMER INFORMATION 1800 627 234. BEST BEFORE – SEE BOTTLE’. On the tab to the right is ‘BREWED BY SWAN OR BY RELATED COMPANIES UNDER LICENCE/ FROM SWAN. THE SWAN BREWERY COMAPNT PTY LIMITED/ (ACN 009 065 267) 25 BAILE ROAD CANNING VALE WA 6155 AUSTRALIA./ 4.6% ALC/VOL CONTAINS APPROX. 1.4 STANDARD DRINKS./ 5C REFUND AT COLLECTION DEPOTS WHEN SOLD INS.A./ BEER BREWED AND BOTTLED IN AUSTRALIA’.
[7-8] Three large rectangular (landscape) red and black paper ‘SWAN/ DRAUGHT’ labels. Red background with central black and gold oval design. Inside oval is ‘BREWED FRESH IN WESTERN AUSTRALIA/ ESTD. 1857/ SWAN DRAUGHT/ TRADITIONALLY BREWED AT 4.8% FOR FULL FLAVOUR’ with the black swan logo and a line drawing of the old brewery site. In the bottom right corner of the label is ‘750ML’ beneath the oval, and the ‘DRINKSAFE’ logo, WA made logo and ‘RECYCLE logo’ all printed vertically. One the left side, printed vertically is a barcode next to ‘THE SWAN BREWERY COMPANY PTY LIMITED/ 25 BAILE ROAD CANNING VALE WA 6155 AUSTRALIA/ 4.8% ALC/VOL CONTAINS APPROX. 2.8 STANDARD DRINKS/ BEER BREWED & BOTTLED IN WESTERN AUSTRALIA/ FOR CONSUMER INFORMATION 1800 627 234’.
Envelope labelled ‘Swan Draught’.
Department:
History DepartmentCollection
| Accession Number: | H2013.973.1-9 |
|---|---|
| Acquisition Year: | 2013 |
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Western Australian Museum Collections https://museum.wa.gov.au/online-collections/content/H2013.973.1-9
Accessed 16 Aug 2024
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