BEER LABELS, ‘EMU/ CLUB’

H2013.992.1-10

[1-4] Four large rectangular (portrait) red and green paper ‘EMU/CLUB/LAGER’ labels. Red background with a green stripe at the top and bottom. In the centre is a beige diamond shape with a green circle containing an emu silhouette positioned at the top point. In the centre of the diamond is ‘EMU/ TRADITIONALLY BREWED/ CLUB’ with ‘LAGER’ printed below inside a green banner. On each of the diagonal sides is ‘NATURAL/ 2.5% ALC/VOL/ PRODUCT OF/ AUSTRALIA. At the bottom point is ‘750ML’. Below the central diamond, printed on the red background is ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD CANNING VALE 6155 W.A.’

[5] One medium rectangular (landscape) paper label with same design as above. Only difference is fluid measurement (positioned outside diamond, offset from the bottom point to the left) ‘375ML’ and the brewery address is printed vertically down the right side.

[6-8] Three large rectangular (portrait) red and green paper ‘EMU/ CLUB/ LAGER’ labels. Similar design to above. Green stripe at the top and bottom of the label with a beige diamond in the centre. Inside the diamond is ‘EMU/ CLUB/ [image of playing cards club shape]/ TRADITIONALLY BREWED/ LAGER [inside a green banner]/ 750ML’. Inside a black line about 0.5cm inside the edge of the diamond is ‘NATURAL/ 2.5% ALC/ VOL’. Written between the black line and the outside edge of the diamond is ‘THE SWAN BREWERY COMPANY LIMITED - 25 BAILE ROAD CANNING VALE - 6155. W.A. – A PRODUCT OF AUSTRALIA’.

[9-10] Two medium rectangular (landscape) ‘EMU/ CLUB/ LAGER’ labels. Same design as [6-8] but with some text differences. Brewery address is printed outside diamond, vertically down the right side and ‘Product of Australia’ is printed down the left with an additional club playing cards symbol above it. Liquid measurement is ‘375ML’ and is outside the diamond shape, to the left.
Envelope labelled ‘Emu Club Lager’.

Department: 

History Department

Collection

History Collection

Collection Item Data

Accession Number: H2013.992.1-10
Acquisition Year: 2013

 


 

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Western Australian Museum Collections https://museum.wa.gov.au/online-collections/content/H2013.992.1-10
Accessed 30 May 2024

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