BEER LABELS, ‘SWAN LAGER’ assorted.

[1-3] Three small rectangular gold and white gloss cardboard ‘SWAN LAGER’ labels. Shows a black swan image with ‘SWAN LAGER/ THE GOLDEN BEER FROM DOWN UNDER’ all inside gold rectangle on white background.

[4-6] Three small red, white & gold paper ‘AUSTRALIAN BEER’ labels. ‘AUSTRALIAN BEER/ IMPORTED BY/ JOHNSTON & BUSCHER LTD./ CHICAGO 22, ILLINOIS, U.S.A./ CONTENTS 10 U.S.A. FLUID OZS.’ Printed in black and white in red background. Whole label has black and gold border. Labels are kind found on neck of bottle.

[7-10] Four labels, same design as above, different text. ‘AUSTRALIAN BEER/ IMPORTED BY/ V.A. BARRY CO./ 1874 EAST 22ND ST., LOS ANGELES 58,/ CALIFORNIA/ CONTENTS/ U.S.A. 25 FLUID OZS.’

[11-13] Three large rectangular red paper ‘SWAN/ LAGER’ labels. Written down right side ‘PRODUCT OF AUSTRALIA 4.9% ALC/VOL APPROX 2.9 STANDARD DRINKS/ THE SWAN BREWERY COMPANY PTY LIMITED/ 25 BAILE ROAD CANNING VALE 6155 WESTERN AUSTRALIA’. Central oval design shows black swan image bordered by two barley stalks and ‘SWAN/ LAGER/ QUALITY BREWED/ FULL STRENGTH BEER/ BREWED FROM THE FINEST HOPS AND BARLEY/ 750ML’. Along the left side (top to bottom) is the recycle symbol, ‘drink safe’ logo and barcode.

[14] One rectangular red paper ‘SWAN/ LAGER’ label. Similar design as above, different text. Down right side ‘GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC/ BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC/ BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS./ BREWED AND BOTTLED BY THE SWAN BREWERY COMPANY PTY LTD. PERTH, AUSTRALIA./ IMPORTED BY PRIESS IMPORTS, WHITTIER, CALIFORNIA.’ Central oval design of black swan ‘SWAN/ MASTER BREWED/ LAGER/ BREWED FROM THE FINEST/ HOPS AND BARLEY/ 12.68 U.S. FL. OZ (375ML)’. Down left side ‘CA CASH REFUND/ MI. 10C DEPOSIT NY. OR. ME. VT/ MA. CT. DE. IA. 5C DEPOSIT’ and barcode.

[15-17] Three small rectangular brown red and gold paper ‘SWAN/ LAGER’ labels. Brown background with central oval design, top 2/3 of oval is red, bottom is black, separated by gold & white stripes. ‘SWAN/ LAGER’ or red section above mage of black swan on gold background. ‘BREWED AND BOTTLED BY/ THE SWAN BREWERY CO., LTD./ PERTH, WESTERN AUSTRALIA’ on black section.

[18] Small red and gold paper ‘SWAN LAGER’ label. Red label with gold border, black swan image above ‘AUSTRALIAN BEER/ SWAN/ LAGER/ 12 U.S. FL. OZS/ IMPORTED BY: REITER’S BEER DISTRIBUTORS. INC. BROOKLYN, N. Y. 11208/ BREWED AND BOTTLED BY THE SWAN BREWERY CO. LTD. PERTH, WESTERN AUSTRALIA.’ Label is kind found on bottle neck.

[19-20] Two labels, same colours & design as above with different text. Top central black swan image, right shows 4 lines of Asian characters above ‘AUSTRALIAN BEER’ followed by 8 Asian characters/ SWAN/ LAGER/ BREWED AND BOTTLED BY THE SWAN BREWERY CO. LTD. PERTH, WESTERN AUSTRALIA’.

[21-22] Two large rectangular red white and gold paper ‘SWAN/ LAGER’ labels. Shows Black swan design on gold background inside white rectangle with red border. Inside white rectangle ‘SWAN/ LAGER/ 4.9% ALC/VOL. APPROX 30g ALC/BOTTLE 750ML’, in red border on left ‘THE SWAN BREWERY COMPANY LIMITED’ and on right ‘PRODUCT OF AUSTRALIA. 25 BAILE ROAD, CANNING VALE W.A. 6155’ bottom shows drink safe logo and barcode.

[23-24]Two large rectangular red white and gold paper ‘SWAN/ LAGER’ labels. Same swan design to above, different text and thicker red border. ‘SWAN/ LAGER/ 750ML/ PRODUCT OF AUSTRALIA’ Down right side of border ‘BEER/ THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE, W.A. 6155./ 4.9% ALC/VOL APPROX 30G ALC/BOTTLE’ opposite (left side) shows Drink Safe logo, recycle symbol and barcode.

[25-26] Two large rectangular (rounded corners) red white & gold paper ‘SWAN/ LAGER’ labels. Same swan design as [21-22] above ‘SWAN/ LAGER’. Bottom is red with ‘THE SWAN BREWERY COMPANY LTD./ 25 BAILE ROAD, CANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA/ 750ML 5.0% ALC/VOL’. 5 small cut out pieces missing from top of each.

[27-29] Three large rectangular (rounded corners) red white & gold paper ‘SWAN/ LAGER’ labels. Same swan design & colour configuration as above. ‘SWAN/ LAGER’ adjacent but written vertically in gold ‘5% ALC/VOL’. At the bottom on red background ‘THE SWAN BREWERY COMPANY LIMITED,/ 25 BAILE ROAD CANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA/ 750ML DRINK SAFE/ HEALTH DEPARTMENT OF W.A.’

[30] one small rectangular white and yellow ‘SWAN/ LAGER’ label. Top half shows white background, black swan in front of red hill outline and red southern cross, yellow border. ‘SWAN/ LAGER (black on white background) and on yellow strip at bottom ‘BREWED AND BOTTLED BY/ PNG BREWERY PTY. LTD., PORT MORESBY, PNG./ NET CONTENT 333ML’.

[31] One small rectangular red and yellow paper ‘SWAN/ DRAUGHT’ label. Yellow background with red border, design shows black swan with red southern cross constellation. ‘SWAN/ DRAUGHT/ BREWED AND BOTTLED BY/ PNG BREWERY PTY. LTD., PORT MORSEBY, PNG./ NET CONTENT 333ML.’

[32-34] Three medium rectangular (landscape) black red and gold paper ‘SWAN EXPORT’ labels. Central circular black swan design on gold background surrounded by red and gold ring with ‘EXPORT/ SWAN/ LAGER’ printed. Gold border across top and bottom of label. Printed vertically in gold on left side ‘PREMIUM QUALITY LAGER’ and on right side ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA’. Across bottom of label ‘375ML 4.8% ALC/VOL’.

[35-37] Three, same design as above, different text. Same central circular design with ‘EXPORT/ SWAN/ LAGER’. Vertically down left side ‘DRINK SAFE/ HEALTH DEPARTMENT OF W.A./ PREMIUM QUALITY LAGER’ and down right side ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA’. Across the bottom ‘375ML 4.8% ALC/VOL’. These labels have 4 small notches cut out of the left side.

[38] One label, same design as above with central ‘EXPORT/ SWAN/ LAGER’ logo. Left side vertically has barcode, right side printed in gold is ‘PREMIUM QUALITY BEER/ BREWED AND BOTTLED BY/ THE SWAN BREWERY COMPANY LIMITED,/ 25 BAILE ROAD, CANNING VALE, W.A. 6155/ PRODUCT OF AUSTRALIA’. Across bottom in gold ‘BIER/ 375ML/ BIERE/ 5.0% ALC/VOL’.

[39-41] Three large rectangular (portrait) black red and gold ‘SWAN LAGER’ labels. Large central circular design. Black swan image on gold background above ‘SWAN’, surrounded by red ring containing barley/wheat sprigs and words ‘EXPORT/ LAGER’. Printed in gold vertically down left side ‘THE SWAN BREWERY COMPANY LIMITED 25 BAILE ROAD, CANNING VALE, W.A. 6155’ and down the right ‘DRINK SAFE/ HEALTH DEPARTMENT OF W.A. PRODUCT OF AUSTRALIA’. Across bottom of label ‘PREMIUM QUALITY LAGER/ 750ML 4.8% ALC/VOL’.

[42-44] Three labels, same as above, different text on sides. Left side ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE W.A. 6155’. Right side ‘PRODUCT OF AUSTRALIA’ and across the bottom ‘PREMIUM QUALITY LAGER/ 750ML 4.8% ALC/VOL’

[45-46] Two large portrait rectangular (with curved top) black red and gold paper ‘SWAN EXPORT’ labels. Top has an oval design, part of which extends beyond the rectangular shape, giving a curved top. Oval shows central black swan on gold background above ‘SWAN’ inside a red ring which contains two barley/wheat sprigs and ‘EXPORT/ LAGER’. Below oval text reads ‘PREMIUM/ 750ML 5.0% ALC/VOL/ THE SWAN BREWERY COMPANY LTD./ 25 BAILE ROAD, CANNING VALE, W.A. 6155/ PRODUCT OF AUSTRALIA/ D1’. There is a gold stripe at top and bottom of label. Bottom edge has 8 small cut out sections.

[47-48] Two small landscape rectangular (with curved top) black red and gold ‘SWAN EXPORT’ labels. Labels are black and have oval design showing black swan on gold background above ‘SWAN’ surrounded by red ring which contains two barley/wheat sprigs and ‘EXPORT/ LAGER’. The oval design extends past the rectangular shape giving the label a curved edge. Beneath oval ‘PREMIUM/ BREWED AND PACKED BY SWAN BREWERY CO. LTD. WESTERN AUSTRALIA’ printed in gold. In white, vertically on left side ‘33CL/ E 5.0% ALC/VOL/ EXT. SEC. PR1.11/ BEER. BIERE. BIER. CERVEZA. BIRRA’. Printed in white down right side ‘ELABORADO Y ENVASADA/ DE BRASSRE ET EMBOUTELLE PAR. GEBROWD EN/ VERPAKT VAN PRO DOTTA E CONFEZIONATA DELLA.

[49] One small label, same design as above but made from high gloss (metallic?) paper. Central oval the same, different text on sides. Left ‘PRODUCT OF AUSTRALIA’. Right ‘THE SWAN BREWERY COMPANY LITD./ 25 BAILE ROAD, CANNING VALE, W.A. 6155’. Across bottom ‘B2/ 345ML 5.0%ALC/VOL/ PREMIUM’. Label has 7 small notches cut out of the right side.

[50] One label, small rectangular black red & gold paper ‘SWAN EXPORT’ label. Central oval design sits fully within rectangular shape and is as above ‘SWAN/ EXPORT/ LAGER/. Gold stripe along top and bottom of label. Down left side ‘PRODUCT OF AUSTRALIA’ and down right side ‘THE SWAN BREWERY COMPANY LTD/ 25 BAILE RAOD CANNING VALE W.A. 6155’. Across the bottom reads ‘250ML/ 5.0%ALC/VOL/ PREMIUM’.

[51] One label, small rectangular black, red and gold paper ‘SWAN EXPORT’ label. Central circular design showing black swan on gold background above ‘SWAN’. This is surrounded by a red ring containing gold barley/wheat sprigs and ‘EXPORT/ LAGER’ in white. Top and bottom of label have a gold stripe. Printed vertically down left ‘PREMIUM QUALITY LAGER/ 4.8% ALC/VOL’, and down right side, ‘THE SWAN BREWERY COMPANY LTD./ 25 BAILE ROAD, CANNING VALE, W.A. 6155/ PRODUCT OF AUSTRALIA’. Beneath circular design ‘250ML’.

Envelope containing all of above has ‘SWAN LAGER’ handwritten on front.

Department: 

Collection

History Collection

Collection Item Data