BEER LABELS ‘SWAN GOLD’

[1-6] Six large rectangular (landscape) red and gold paper ‘SWAN/ LAGER’ labels. Gold background with red strip at top and bottom. Central oval design is red border with a barley sprig in gold on each side, in the middle on a white background is the black swan image above a black rectangular banner with ‘SWAN’ written inside. ‘GOLD/ LAGER’ is printed around the oval.
Beneath oval is ‘375ML 3.5% ALC/VOL’. Printed vertically down left side ‘REDUCED ALCOHOL LAGER’ and down right side ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD VANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA’

[7-9] Three small square gold paper ‘SWAN GOLD’ labels. Gold background with black, white or red print. ‘SWAN/ GOLD/ REDUCED CALORIE BEER’ above a black swan image. To the left of the swan ‘BREWED AND BOTTLED BY/ THE SWAN BREWERY/ CO. LTD. PERTH/ WESTERN AUSTRALIA.’ To the right of the swan ‘BREWED TRADITIONALLY./ THIS BOTTLE CONTAINS ON AVERAGE/ CALORIES: 115/ CARBOHYDRATES: 9.5G/ PROTEIN: 1.1G FAT: NIL’ and beneath the swan ‘375ML 3.7%ALC/VOL.’

[10-12] Three rectangular (landscape) red and gold paper ‘SWAN/ GOLD’ labels. Gold background with red strip at top and bottom, left side has thick black strip which contains barcode and ‘DRINKSAFE’ logo. Central red oval design of red border with gold barley sprig in each side ‘TRADITIONALLY/ BREWED’ written across top and bottom. Inside the border is image of black swan sitting above a black banner reading ‘SWAN’. Below the oval design is ‘GOLD/ LAGER 375ML’ and ‘WILDCATS/ PROUD SPONSOR’ logo. Written vertically up left side is ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE, W.A. 6155./ PRODUCT OF AUSTRALIA’ and down right side ‘3.5% ALC/VOL APPROX 10G ALC/BOTTLE’

[13] Large rectangular (landscape) red and gold ‘SWAN GOLD’ label. Same central oval design as above with text ‘TRADITIONALL/ SWAN/ BREWED’. Beneath oval ‘GOLD/ LAGER 375ML’. Written vertically down right side is ‘DRINKSAFE’ logo above Australian flag and Olympic rings design with ‘3.5% ALC/VOL APPROX 10G ALC/BOTTLE’. Printed down right side ‘THE SWAN BREWERY COMPANY LIMITED. 25 BAILE ROAD, CANNING VALE, W.A. 6155./ PRODUCT OF AUSTRALIA. 5C DEPOSIT IN S.A./ REFUND AT CONTAINER COLLECTION DEPOTS’.

[14] Exactly the same as [13] except for text down left side. ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE, W.A. 6155./ PRODUCT OF AUSTRALIA’.

[15] Large rectangular (landscape) red and gold paper ‘SWAN GOLD’ label. Same central oval design as above with ‘TRADITIONAL/ SWAN/ BREWED’ text. Red strip at top and bottom, thick black strip down left side with ‘DRINKSAFE’ and ‘RECYCLE’ logos and a barcode inside. Rest of label is gold background with black text. Beneath central oval is ‘GOLD/ LAGER 750ML’, written down left side ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD, CANNING VALE, W.A. 6155.’ And down right side ‘3.5% ALC/VOL APPROX 21G ALC/BOTTLE/ PRODUCT OF AUSTRALIA.’ With ‘WILDCATS MAJOR SPONSOR’ logo. Label has 7 small cuts out of top edge.

[16-18] Three large rectangular (portrait) red and gold paper ‘SWAN/ GOLD’ labels. Red strip along top and bottom edge. Same oval design as [10-12] with ‘TRADITIONALLY/ SWAN/ BREWED’. Beneath oval is ‘SWAN/ LAGER 750ML’. Printed down left side is ‘THE SWAN BREWERY COMPANY LIMITED 25 BAILE ROAD, CANNING VALE, W.A. 6155./ PRODUCT OF AUSTRALIA.’ Printed down right side ‘DRINKSAFE’ logo with ‘3.5% ALC/VOL APPROX 21G ALC/BOTTLE’ and Australia flag with Olympic rings logo.

[19-20] Two large rectangular (portrait) red and gold ‘SWAN/ GOLD’ labels. Same oval design as above with same text. Beneath oval ‘GOLD/ LAGER 750ML’ with ‘WILDCATS/ MAJOR SPONSOR’ logo. Bottom of labels have a thick black strip with barcode and ‘DRINKSAFE’ logo in white. Down left side of label ‘PRODUCT OF AUSTRALIA. THE SWAN BREWERY COMPANY LIMITED./ 25 BAILE ROAD, CNANNING VALE, W.A., 6155.’ Written down right side ‘3.5% ALC/VOL APPROX 21G ALC/BOTTLE’. 7 small cuts have been taken out of the top edge of label.
[21-23] Three rectangular (landscape) red and metallic gold paper ‘SWAN GOLD’ labels. Gold background, red stripe across top and bottom. ‘GOLD’ in cursive writing above small design of red oval with white centre. Inside red oval is ‘GOLD/ LAGER’ with a barley sprig on each side. In white centre is an image of black swan above a rectangular black banner with ‘SWAN’ in.
Below oval is ‘375ML 3.5% ALC/VOL’. Printed down left side ‘REDUCED ALCOHOL LAGER’ and down right side ‘THE SWAN BREWERY COMPANY LIMITED./ 25 BAILE ROAD, CANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA’.

[24-26] Three large rectangular (portrait) red and gold ‘SWAN GOLD’ labels. Thick red strip across top and bottom of label. Large central oval design same as above. Below the oval printed in black is ‘REDUCED ALCOHOL LAGER/ 750ML 3.5% ALC/VOL/ THE SWAN BREWERY COMPANY LTD./ 25 BAILE RAOD, CANNING VALE W.A. 6155/ PRODUCT OF AUSTRALIA.’

[27-29] Three labels, exactly the same as above except for the addition of the ‘DRINKSAFE/ HEALTH DEPARTMENT OF W.A.’ logo in the bottom right corner.

[30-32] Three medium rectangular red and gold ‘SWAN GOLD’ labels. Red strip across top and bottom of label. Central design of red oval with gold centre. Inside red oval is ‘TRADITIONALLY/ BREWED’ and a barley sprig on either side, with a black banner wrapped around each one. Inside on gold background is a drawing of black swan on water. Underneath oval is ‘SWAN/ GOLD/ LAGER BEER 375ML’. Printed down left side is ‘RECYCLE’ and ‘DRINKSAFE’ logos with a barcode. Printed down right side is ‘PRODUCT OF AUSTRALIA 3.5% ALC/VOL APPROX 1.0 STANDARD DRINKS/ THE SWAN BREWERY COMPANY PTY LIMITED/ 25 BAILE ROAD CANNING VALE WESTERN AUSTRALIA 6155’. [32] has a slightly different kind of paper and is more worn/wrinkled. It also has a small circle drawn in blue pen on the reverse.

[33] Rectangular label, exactly the same as above except for one section of text. Running vertically down the right side is ‘PRODUCT OF AUSTRALIA 3.5% ALC/VOL APPROX 10G ALC/BOTTLE/ THE SWAN BREWERY COMPANY PY LIMITED/ 25 BAILE ROAD CANNING VALE WESTERN AUSTRALIA 6155’.

[34] Large rectangular label, larger version of the [30-32] labels. Only difference is bottom line below oval ‘LAGER BEER 750ML’ and top line on right side ‘PRODUCT OF AUSTRALIA 3.5% ALC/VOL APPROX 21G ALC/BOTTLE’.

[35-37] Three large rectangular (portrait) metallic gold, black and red paper ‘SWAN/ GOLD’ labels. Gold background with black red or white text. ‘SWAN/ GOLD/ REDUCED CALORIE BEER’ above an image of a black swan with red beak. To the left of the swan is ‘BREWED AND BOTTLED BY/ THE SWAN BREWERY/ CO. LTD. PERTH/ WESTERN AUSTRALIA.’ To the right of the swan ‘BREWED TRADITIONALLY./ THIS BOTTLE CONTAINS ON AVERAGE/ CALORIES: 230/ CARBOHYDRATES: 19G/ PROTEIN: 2.2G FAT: NIL’ and beneath the swan ‘750ML 3.7% ALC/VOL.’

[38] Large rectangular metallic gold ‘SWAN GOLD’ label. Exactly the same as above except for bottom line of text beneath swan image. This one just has ‘750ML’ in the centre of the line.

[39] Medium rectangular metallic gold, red and black paper ‘SWAN GOLD’ label. Gold background with red strip at top and bottom and thick black strip down left side. Central design consists of red oval with gold barley sprigs on either side. Centre of the oval is white background with large gold nugget in the middle, a black swan sits in the centre of the gold nugget. Oval design reads ‘THE GOLDEN EAGLE. THE BIGGEST NUGGET FOUND IN AUSTRALIA THIS CENTURY./ KALGOORLIE BOULDER/ 1893-1993’. Beneath the oval is ‘GOLD/ LAGER 375ML’. Printed down the right side is ‘THE SWAN BREWERY COMPANY LIMITED/ 25 BAILE ROAD CANING VALE WA 6155’. Down the left side is a thick black strip which has the barcode and ‘DRINKSAFE/ HEALTH DEPARTMENT OF W.A.’ logo and ‘3.5% ALC/VOL APPROX 10G ALC/BOTTLE/ PRODUCT OF AUSTRALIA’.

The envelope these labels are in has ‘SWAN GOLD’ handwritten on the front.

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Collection

History Collection

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