BEER LABELS 'SWAN MID'
H2013.969.1-9
[1-3] Three small trapezoidal green and gold paper ‘MID’ labels. Gold stripe at the top and bottom of labels, green background. ‘MID/ SLOW BREWED FOR A PREMIUM QUALITY FULL FLAVOUR’ in white text. Written vertically in the top right corner is ‘16434’.
[4-6] Three medium red, green and gold paper ‘SWAN/ MID’ labels. Central oval design shows Red oval with gold border. At the top is a black swan logo above ‘SWAN/ MID/ 3.5%/ PREMIUM QUALITY FULL FLAVOUR’. To the left of the oval is a barcode (placed at right angles) and the ‘DRINKSAFE’ logo. To the right of the oval (also printed at right angles) ‘THE SWAN BREWERY COMPANY PTY LIMITED/ 25 BAILE ROAD CANNING VALE 6155 WESTERN AUSTRALIA/ 3.5% ALC/VOL. APPROX. 1.0 STANDARD DRINK/ BEER BREWED & BOTTLED IN WESTERN AUSTRALIA/ FOR CONSUMER INFORMATION 1800 627 234/ 375ML’. All text in white on green background.
[7-9] Three large rectangular (landscape) red green and gold paper ‘SWAN/ MID’ labels. Black and gold stripe at the top and bottom edge, green background. Central design of red oval with white, black and gold border. Inside border at the top is black swan logo and at the bottom is two crossed barley sprigs. ‘BREWED IN WESTERN AUSTRALIA/ ESTD 1857/ SWAN/ MID/ LAGER/ BREWED FRESH’. Down the left side of the label is the ‘DRINKSAFE’ logo, ‘RECYCLE’ logo, the WA made logo and a barcode. Down the right side is ‘THE SWAN BRWERY COMPANY PTY LIMITED 25 BAILE ROAD CANNING VALE W.A. 6155 AUSTRALIA/ 3.5% ALC/VOL. CONTAINS APPROX 2.1 STANDARD DRINKS/ BEER BREWED & BOTTLED IN WESTERN AUSTRALIA/ FOR CONSUMER INFORMATION: 1800 627 234’. Beneath the oval design is ‘750ML’.
Envelope labelled ‘SWAM MID’
Department:
History DepartmentCollection
Accession Number: | H2013.969.1-9 |
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Acquisition Year: | 2013 |
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Western Australian Museum Collections https://museum.wa.gov.au/online-collections/content/H2013.969.1-9
Accessed 1 Sep 2024
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