FILE, containing beer can samples, assorted

One large yellow lever arch ‘SWAN BREWERY’ file. File itself is made of yellow vinyl with a large black swan silhouette in the centre of the front cover. Below the swan is ‘THE SWAN/ BRWERY/ COMPANY LIMITED’ in black text. The spine has a small hole near the bottom and a small rectangular plastic sleeve attached near the top to insert labels. Front and back covers are slightly dirty with faint stains.

Contents: 1 proof folder for Swan Draught, consists of a cardboard backing which has had a cover of red card folded over (landscape). Sticky taped to the front of the red card is a flat proof of the white ‘SWAN DRAUGHT’ can. Lift the red cover and inside is attached a piece of tracing paper with some illegible handwriting in black ink in the bottom right corner and the date ‘19/1/82’. Lift the tracing paper and the main cardboard backing has a paper black and white proof copy of the same ‘SWAN DRAUGHT’ can which appears on the front.
Following this folder is a number of other metal beer can proofs consisting of the flat metal can attached to a paper which says ‘WESTCAN/ LABEL SPECIFICATION’. Some of these are in plastic sleeves and others are hole punched to fit straight in the file.
In order front to back there are:
4 x EMU ORIGINAL DRAFT 330ml
7 x EMU BITTER 375ml, some with ’70 years’ logo
12 x EMU EXPORT 375ml & 330ml, some with ‘40 years’ logo
Following these proofs is 2 of cardboard folders, interleaved with tracing paper containing colour variations for ‘EMU EXPORT LAGER’. The front cover of the folder says ‘CONTAINERS LIMITED/ PACKAGING/ SUBMISSION OF COLOUR TOLERANCES FOR YOUR APPROVAL’. They each contain three variations of colour for the different can designs. A light, target and dark version of the cans is attached to the inside of the file, with tissue paper in the middle. The left (inside cover) shows the light and target cans, with the dark attached to the right (inside back cover) above a section which says ‘CUSTOMER/ JOB/ TOLERANCES SUBMITTED 7-9-82 [date handwritten]/ APPROVED [signature] 9/3/83 [date handwritten]/ REMARKS’.
There are 5 more cardboard files, these fold out twice to the right. Front cover says ‘CAN DIVISION/ COLOUR/ STANDARDS/ PRODUCT EMU EXPORT/ CUSTOMER SWAN BREWERY/ ACCEPTED/ DATE 9/3/83 [date handwritten]/ SIGNATURE [illegible signature]/ J. GADSEN PTY.LTD.’. These also contain three variations of the colours for cans. Attached to the card, left to write once folded out they are labelled ‘MAXIMUM COLOUR VARIATION – LIGHTER’, ‘STANDARD COLOUR’ and ‘MAXIMUM COLOUR VARIATION – DARKER’. All five of the files are for EMU EXPORT, but the dates and signatures on the front vary. The last file is missing the standard and darker versions of the can.
Following this are more ‘WESTCAN/ LABEL SPECIFICATION’ proofs. In the following order:
2 x EMU CLUB LAGER 375ml
6 x SWAN LAGER LIGHT 375ML [for non-English-speaking markets due to Asian and Arabic text on labels]
2 x SWAN LAGER LIGHT [for English-speaking market]
5 x SWAN SPECIAL LIGHT, non-alcoholic beer [for non-English-speaking market]
1 x SWAN SPECIAL LIGHT 375ml [for non-English-speaking market]
1 x 1857 BITTERS [loose plastic sleeve]
Piece of white paper in plastic sleeve with ‘S.GOLD’ handprinted in top right corner. Following this are more ‘WEST/ LABEL SPECIFICATIONS’
5 x SWAN GOLD LAGER 375ml
Following this are two small grey cardboard folders with a circular cutout in the front cover revealing the inside. Beneath the cutout is ‘COLOUR STANDARD’ above a large white rectangular sticker which reads ‘ACI CLOSURES/ (A UNIT OF ACI OPERATIONS PTY. LTD.0/ A.C.N. 004 230 326’. On the inside front cover is a small box with ‘APPROVAL: 1. [signature] DATE: 15/02/93 [handwritten]/ 2. [signature] DATE: 15/2/93 [handwritten]/ 3. DATE’. On the inside back cover is three gold metal circles. In the centre of each is a black swan silhouette flanked by two barley sprigs inside a thin black circle. The outside of the metal circle has 6 thin black semi-circular lines extending around it, each one touching the central circle. They are possible samples for bottle caps. Underneath each one, left to right is ‘LIGHT TOLERANCE/ STANDARD/ DARK TOLERANCE’ Beneath this is ‘DESIGN: SWAN GOLD INT HT/ CUSTOMER: SWAN’.
The second folder is the same except for ‘DESIGN: SWAN GOLD TWIST OFF’.
Next is one ‘WESTCAN/ LABEL SPECIFICATION’ for a SWAN GOLD can. Then two A4 cardboard folders ‘CONTAINERS LIMITED/ PACKAGING/ SUBMISSION OF COLOUR TOLERANCES FOR YOUR APPROVAL’ containing the three colour variations for 375ml SWAN GOLD cans.
Finally there are two ‘WESTCAN/ LABEL SPECIFICATIONS’ on silver paper for SWAN DRY 375ML cans.

Department: 

Collection

History Collection

Collection Item Data