Detailed Key Performance Indicators

Key Effectiveness Indicator One: Preservation

Indicator

  • Extent to which the Museum collection, that requires preservation, is preserved

Note: Preservation of the entire ‘Collection’ is not required, therefore this measure only relates to that part of the ‘Collection’ that is required to be preserved.

Measurement

The Museum has developed bench line data and reports the number of items added to the collection each year.

 
Measurement of Indicator 2010–11 2011–12 2012–13 2013–14
Proportion of collection stored in controlled environment 98.91% 99.29% 99.29% 97.82%[1]
Number of items from the collection described and recorded on the relevant database 1,221,306 1,250,469 1,272,022 1,301,468
  • [1] In conjunction with the collection valuation conducted in 2014, the Museum reviewed the methodology adopted for counting the collection and its stored location, then standardised this across each collection area resulting in this adjusted figure which does not represent a decrease in suitably stored material.

Objects Added To The Collection In 2013–14

The table below documents the number of items added to the Collection 2013–14.
Items added to Collection Terrestrial Zoology Aquatic Zoology Maritime Archaeology Maritime History Anthropology & Archaeology Earth & Planetary Sciences History Total
Total 12,388 12,523 250 1,765 79 1,902 539 29,446
July 908 307 0 181 1 0 12 1,409
August 819 725 1 251 7 1 113 1,917
September 494 922 0 196 12 0 165 1,789
October 1,425 698 1 196 39 2 9 2,370
November 1,610 533 0 252 6 1,616 8 4,025
December 854 495 16 197 0 0 147 1,709
January 1,241 291 0 35 3 16 0 1,586
February 193 353 0 355 0 0 7 908
March 162 256 143 40 9 0 52 662
April 2,332 3,659 0 62 0 0 4 6,057
May 1,739 1,811 89 0 0 267 2 3,908
June 611 2,473 0 0 2 0 20 3,106

Key Effectiveness Indicator Two: Accessibility

Indicator

  • Number of people using and accessing the State Collection.
  • Percentage of visitors satisfied with the services associated with using and accessing the State Collection.

Measurement

This indicator measures the number of visitors to each of the Museum sites. It is argued that visitation reflects the ability of the Museum to provide relevant and engaging exhibitions and programs.

 
Measurement of Indicator 2009–10 2010–11 2011–12 2012–13 Targets 2013–14 Actual 2013–14
Number of visitors to Museum sites 817,966 819,508 887,594 879,145 908,460 927,014[1]
Number of visitors to web site – unique visits 661,425 582,602 677,343 1,218,230[2] 1,073,000 1,650,371[3]
Percentage of visitors satisfied with services of the Museum’s sites 65% 87% 87% 97%[4] 96% 96%
  • [1] Reporting period for Museum visitations was closed off on 15 June 2014. This is the first year this reporting has been closed off earlier and therefore comparison to previous years will be slightly out.
  • [2] The significant increase in unique visits to the Museum’s website is attributed to the introduction of an online ticketing service for paid exhibitions and programs.
  • [3] An inconsistency within web logs has been identified for the months May and June 2014. An analysis of web logs vs. google analytics was conducted and an average determined. An average of 52.403% has been applied to original data for May and June (248,402 and 216,841).
  • [4] Note change in survey methodology and instrument from 2011–12 to 2012–13 to improve efficacy of data – change from self-selecting respondents using online kiosk to randomly selected semi-assisted. As a result caution should be exercised in making comparisons between 2011–12 and 2012–13 ratings.

Visitor Satisfaction Overall Visit July 2013 to June 2014

Overall ratings of Museum aspects July 2013 to June 2014
2013-14 Total Perth Maritime Museum Shipwreck Galleries Albany Geraldton Kalgoorlie-Boulder
Very satisfied 53% 36% 64% 67% 74% 74% 68%
Satisfied 43% 57% 33% 31% 26% 26% 28%
Neither satisfied nor dissatisfied 3% 6% 1% 1% 1% 0% 2%
Dissatisfied 1% 1% 0% 0% 0% 0% 1%
Very dissatisfied 0% 0% 1% 0% 0% 0% 0%
Don’t know/didn’t visit 0% 0% 0% 0% 0% 0% 0%

Visitor Satisfaction Overall Visit July 2012 to June 2013

Overall ratings of Museum aspects July 2012 to June 2013
2012–13 Total Perth Maritime Museum Shipwreck Galleries Albany Geraldton Kalgoorlie-Boulder
Very satisfied 62% 38% 61% 69% 82% 70% 69%
Satisfied 35% 56% 36% 29% 17% 28% 27%
Neither satisfied nor dissatisfied 2% 4% 2% 1% 0% 2% 3%
Dissatisfied 0% 1% 0% 0% 0% 0% 1%
Very dissatisfied 0% 0% 0% 0% 0% 0% 0%
Don’t know/didn’t visit 1% 1% 1% 1% 1% 0% 0%

Visitor Ratings of Permanent Exhibitions July 2013 to June 2014

Permanent exhibition ratings July 2013 to June 2014
2013-14 Total Perth Maritime Museum Shipwreck Galleries Albany Geraldton Kalgoorlie-Boulder
Very satisfied 50% 34% 62% 64% 62% 72% 67%
Satisfied 43% 56% 34% 34% 32% 27% 29%
Neither satisfied nor dissatisfied 4% 6% 2% 2% 1% 1% 2%
Dissatisfied 1% 2% 0% 0% 0% 0% 1%
Very dissatisfied 0% 0% 0% 0% 0% 0% 0%
Don’t know/didn’t visit 2% 3% 1% 0% 6% 0%% 0%

Visitor Ratings of Permanent Exhibitions July 2012 to June 2013

Permanent exhibition ratings July 2012 to June 2013
2012-13 Total Perth Maritime Museum Shipwreck Galleries Albany Geraldton Kalgoorlie-Boulder
2012-13 Total Perth Maritime Museum Shipwreck Galleries Albany Geraldton Kalgoorlie-Boulder
Very satisfied 59% 33% 58% 68% 67% 69% 70%
Satisfied 35% 53% 36% 30% 27% 28% 26%
Neither satisfied nor dissatisfied 3% 6% 3% 2% 1% 2% 2%
Dissatisfied 0% 1% 0% 0% 1% 0% 0%
Very dissatisfied 0% 0% 0% 0% 0% 0% 0%
Don’t know/didn’t visit 3% 7% 3% 0% 4% 1% 2%

Comparative Attendance Figures

2012–13 and 2013–14

 
  Overall visitors School groups Site total
ANNUAL TOTAL
2012–13 824,804 54,341 879,145
2013–14 877,724 49,290 927,014
Western Australian Museum – Perth
2012–13 397,626 21,943 419,569
2013–14 454,514 20,073 474,587
Western Australian Maritime Museum[1]
2012–13 115,601 11,503 127,104
2013–14 106,916 9,298 116,214
Western Australian Museum – Shipwreck Galleries
2012–13 95,716 13,150 108,866
2013–14 99,103 11,631 110,734
Western Australian Museum – Albany
2012–13 85,916 4,157 90,073
2013–14 93,471 4,481 97,952
Western Australian Museum – Geraldton
2012–13 41,430 1,701 43,131
2013–14 37,046 1,715 38,761
Western Australian Museum – Kalgoorlie-Boulder
2012–13 88,515 1,887 90,402
2013–14 86,674 2,092 88,766
  • [1] Includes tours of WA Maritime Museum–HMAS Ovens.

Monthly Visitors 2013–14

 
  Perth Maritime Museum Albany Geraldton Kalgoorlie-Boulder Shipwreck Galleries Total
TOTAL 474,587 116,214 97,952 38,761 88,766 110,734 927,014
July 55,747 11,927 9,138 5,007 8,797 9,684 100,300
August 36,598 10,918 6,894 3,572 7,951 9,003 74,936
September 35,895 11,123 7,460 3,792 9,209 10,201 77,680
October 43,453 12,312 10,165 4,234 11,239 10,399 91,802
November 20,672 9,208 8,336 3,214 6,224 9,602 57,256
December 26,023 10,011 9,384 2,706 6,373 10,034 64,531
January 36,426 11,649 12,426 3,432 6,924 11,424 82,281
February 66,953 6,683 6,374 1,811 4,933 7,240 93,994
March 22,739 9,355 8,098 2,614 8,372 9,330 60,508
April 63,405 10,365 10,383 4,321 8,766 9,605 106,845
May 43,551 8,513 6,797 2,591 6,193 9,294 76,939
June 23,125 4,150 2,497 1,467 3,785 4,918 39,942

Key Effectiveness Indicator Three: Sustainability

Indicator

  • Value of the Museum Collection renewal, content development and/or expansion as a proportion of the collection value.

Measurement

This is calculated by dividing the value of the Collection by the income received from State Government, not including the capital user charge. The result will be a percentage figure that demonstrates the percentage of the Collection value spent annually by the Government in renewal, content development or expansion of the Collection.

It is proposed to benchmark this figure against other museum collections and to average the indicator over five years. The Museum’s Collection was first valued in 2005–06. A full revaluation was then completed in 2008–09 and most recently in 2013–14.

 
Year Collection valuation 5 Year Rolling Average Income from the State Government KEI
2009–10 Actual $430,330,308[1] $19,309,800 4.49%
2010–11 Actual $431,839,956 $21,387,200 4.95%
2011–12 Actual $437,130,208 $21,180,800 4.85%
2012–13 Actual $438,658,107 $21,895,800 4.99%
2013–14 Actual $347,062,632 $23,680,600 6.82%
  • [1] During the current collection valuation process, a review of the previous valuation done in 2009 was conducted and the collections were adjusted by $198,969,792.

Key Efficiency Indicator

Average cost of museum services per museum visitor or person accessing the Collection.

Access includes visitor attendance figures.

 
Year Cost per visitor
2009–10 Actual $37.56
2010–11 Actual $38.12
2011–12 Actual $36.63
2012–13 Actual $34.99
2013–14 Target $30.95
2013–14 Actual $37.44[1]
  • [1] Total cost of services = $34.711 million; Total visitation = 927,014.